Showcase

Hip hop and Urban Dancewear
With a massive choice of next-generation kit, DanceDirect.com offers the funkiest t-shirts, edgiest tracksuits and a whole range of dare-to-be different pieces � like slash-back tops, asymmetrical designs, lace-ups and lace. Whatever your look, you�ll find something in here that�s totally you � or whoever you want to be! Pineapple, always our favourite urban brand, has found a new home in our most recent catalogue. Alongside other major brands like Bloch and Capezio, we�ve now got a new way to stock up on Pineapple designs at the click of a mouse.

Dance Direct origins
Created in 1999 by ex-professional ballet dancers, Dance Direct was born of an understanding of the dancing life. Having trained and then performed professionally, both of the founders recognised that the dancing world needed a one-stop shop for dancewear, ballet shoes, pointes and sneakers, as well as fun accessories and gifts. Dance Direct was the first British company to provide a mail order service on a full range of dance wear, supplying everything from dance tights and regulation uniform to the latest split sole jazz sneakers, and with connections to major respected brands like Bloch, Capezio and Pineapple.

Benefits to consumers
The special deals offered by Dance Direct means that young dancers are able to replace rather than repair their old gear. This helps parents funding lessons and enables youngsters to have the latest fashionable dancewear.