In 1986, Ali Subasi resigned from his post as CEO of Adidas Turkey to create his footwear sales and marketing company, Akasya Limited. For almost 20 years, he has sold most major footwear brands in Turkey. In 2004, the company’s management decided to create its own footwear brand under the name of Darkwood, and invested in production facilities. Within a few years, the company’s devotion to produce top quality shoes rocketed Darkwood into becoming known as a regional status brand. Akasya Limited owns and controls the whole shoemaking process, starting from the purchase of raw materials, all the way to sales and marketing. Now, with more than 200 employees and 400 retail points in Turkey, the company sells almost a million pairs of Darkwood branded pairs of shoes each year.