About

Deux Frais Records, based out of Los Angeles, California USA, was founded in 2010 by Wendy 'juicy2fresh' Miller to bring a 2fresh perspective on how a record label partners with talent and treats their customers.

Hearing of the financial woes some artists experienced through the years...despite selling millions of records...started Juicy thinking about better ways to partner with talent to make sure they get a fair share of the revenue their music generates.

This led to the concept of the 'celebrity enterprise'...the foundation of the partnership Deux Frais Records offers to our artists. The artist and Deux Frais co-own a company whose sole purpose is establishing, growing, and generating revenue from the artist's celebrity status.

Unlike traditional labels that sometimes exploit an artist for an album or two and then move on to the next act, Deux Frais Records partners with the artist long-term, continuously seeking ways to evolve or expand the celebrity enterprise's products and customer base.

In 2005, Juicy's business partner, KiKi Miller, ventured onto the Internet to find out what it's like to be a music fan. She didn't learn anything new about valuing the customer...but she did learn a lot about what not to do with the customers for Deux Frais Records' music.

The first thing she learned was not to think of our customers as fans. After all, the word comes from 'fanatic' and that isn't something you'd call someone you value! When you hear a song that was playing in the background on the night you fell in love or was pumping inspiration through your ear plugs as you bench pressed your personal best, the emotion of that moment comes back to you stronger because of the role music plays in the special moments of our lives.

With that in mind, Deux Frais' corporate vision isn't about how much money we can make or where we will be 10 years from now, it's about our customers and where we can take them. By establishing the international global community called the 2fresh rebels, we are inspired to create music that will play a role in the special moments of life for people all around the world. We are inspired to be 2fresh.