About |
Doug Fleischli offers a full range of public relations strategies and tactics. The process begins with an in-depth understanding of the challenge or opportunity. The next step is preparing a sound plan that includes goals/objectives, strategy, tactics, budget, timeline and evaluation. The plan is flexible and proactive.
The end product is a tool that builds community between an organization, its stakeholders and clients.
A seasoned public relations vet with 19 years of experience in business communications, Doug brings creativity and professional wisdom to the table. He offers refreshing enthusiasm and a positive attitude that sets the course for a profitable endeavor. Whether it’s a direct mail postcard, news release, feature story, Facebook message, blog or newsletter, Doug balances technical accuracy and concise writing with the emotion and simplicity of a storyteller.
Education:
MA in Media/Communications Psychology, Touro University Worldwide, Los Angeles (current student)
BA in Journalism/Public Relations, California State University, Long Beach
Copywriting and editing for the following:
• Brochures and Advertising
• Social Media Messages and Profiles
• Executive Profiles and letters
• Client Satisfaction Stories and Quotes
• Radio Ad Scripts
• Feature Stories
• Newsletters
• News Articles
• News Releases
• Annual Report Letters
• Video Scripts
• Direct Mail
• Engineering Project Descriptions (non-technical audience)
• Product Overviews (non-technical audience)
Recent Achievements
Brandman University
Wrote all marketing correspondence for business development team to use for contacting and initiating relationships with businesses
Examiner.com
Regularly write and post features and news articles for the online news site
Heritage Museum of Orange County
Created Facebook page to highlight special events and encourage fans to share experiences about the museum with each other
Silver Oak Country Estates, Vista (Assisted Living/Healthcare)
Introduced new business to the community using direct marketing and media relations, which helped build waiting list of future residents
TRW Engineering, Vista (Civil Engineering)
Announced major accomplishment using media relations
Firm gained community-wide recognition for helping City of Vista save $25 million
Goleta Water District (Public Utility)
Improved communications between the District and businesses by rewriting recycle water use manual and adding definitions section to make the manual more “reader friendly”
California Ad Company, Aliso Viejo, (Small Business)
Personalized website with president’s letter and company backgrounder to acquaint prospective clients with president’s personality and expertise