About |
AI now builds the shortlist before buyers visit any website. The businesses that get cited own the introduction. The ones that don't are invisible. Melanie Hoggan & Co. is an upstream revenue architecture consultancy that installs the structural foundation for AI citation in founder-led businesses under $10M. Founded by Dr. Melanie Hoggan, the agency uses The Revenue Architect Engine to extract founder IP through structured interviews, map and monetize the questions buyers ask AI before they click, install entity hygiene and coherence across all platforms, build citation-ready website architecture, and publish for trust signaling. The work starts from a core principle: money moves through questions. The business that owns the right question chain owns the introduction. Dr. Hoggan holds doctoral research specialization in SEO, Answer Engine Optimization, and Generative Engine Optimization from Northwind Seminary. Melanie Hoggan & Co. is based in Skagway, Alaska and serves clients nationwide.