EFX Performance, Inc. is a private corporation based in Mission Viejo, California. EFX was founded in 2009 with the goal of promoting its holographic technology to encourage greater athletic performance and general wellness in its customers. EFX manufactures, distributes and licenses products in over 30 countries around the world.
From humble beginnings; EFX incorporated in March 2009, packaging and shipping products out of a home garage, holding meetings and structuring deals in coffee shops around Sothern California. Through word of mouth and live event displays of EFX’s effectiveness, sales grew rapidly and the need to expand to a proper office/warehouse was clear.
Today, EFX’s corporate office is a two story, 7073 sq ft building located in the heart of South Orange County. The EFX team boasts sales representatives and retailers all over the world including: North and South America, Europe, Asia, Oceana and the Middle East; achieving nearly $6 million in sales in its first year. The company is led by two experienced entrepreneurs, CEO Randy Largent and President Jim Ruschman.
Currently athletes in almost every sport and people working in a variety of professions wear EFX products to enhance their performance and well being. To help satisfy the growing demand, EFX has signed with US retailers to carry their products and is actively negotiating licensing deals with many top teams in professional sports.