About

Elara was founded by Richard Y. in Singapore, with a vision of creating a timeless jewellery brand taking influence from the modern movement especially architecture, which emerges since the 20th century.

The modern movement embraces functionalism, minimalism, and rejection of ornament, which emphasises only pure forms and eliminates any decoration.

This concept lays strongly as the design foundation for our brand as we believe this interesting combination creates a whole new design spectrum and aesthetic experience to our customer.