Taking Matters Into Our Own Hands!

Dr. Ibrahim (aka ‘dad’) Colorado State University Emeritus Professor and Ph.D., Environmental Health Science has been an accomplished writer and professor for over 30 years, and began challenging government agencies to strengthen food safety procedures after receiving contaminated seafood at his local grocery store. As the demo manager and editor of Alfalfa’s Markets monthly magazine, “Healthy Choices,” I began my food and retail marketing career writing about sustainable agriculture and food safety issues (Food, not Phood) over 15 years ago. Dad’s brainchild and my love for all things culinary – coupled with our mutual love for my kids - fueled the fire. When it comes to health, we all want to do the right thing but half-truths and inconclusive information can clutter an otherwise logical vision.

Our EAT CLEANER™ mission is to set the record straight on what’s on our plates and help everyone take matters into their own hands. As visionaries in the natural products and retail industries, we bring our mutual passion for clean food and honest living to you and yours. Here’s to a long, successful journey with the EAT CLEANER™ Clean Plate Club!