ElectroniCast specializes in forecasting technology and global market trends in electronics, fiber optics, light emitting diodes (LEDs), advanced photonics, integrated circuits, microwave/wireless, and network communications . As an independent consultancy we offer multi-client and custom market research studies to the world's leading companies based on comprehensive, in-depth analysis of quantitative and qualitative factors. This includes technology forecasting, markets and applications forecasting, strategic planning, competitive analysis, and marketing/sales consultation. ElectroniCast Consultants meets the information needs of communication industry planners and related suppliers.
The ElectroniCast purpose is to understand your problems, and to provide timely, high-quality analysis and forecasts to help solve those problems. We focus on your interests. That's why over 80 percent of our business is with clients we have served before.
ElectroniCast concentrates on areas where future technology advancement will have a major impact on new product and service market opportunities:
• Fiber Optics
• Network Communications
• Advanced Photonic Products
The ElectroniCast staff includes analysts with strong backgrounds in these technologies. Much of the ElectroniCast field research is aimed at analyzing worldwide laboratory activity and forecasting the resulting technology trends. These technology forecasts are then applied to extensive end-user, bottom-up market analysis. Input/output methodology is used as a cross-check of these user-based market forecasts.
ElectroniCast segments component and systems use into the following major application categories:
• LAN/Private Data Networks
• Cable TV
• Harsh Environment
In analyzing and forecasting a product or service market, ElectroniCast combines several techniques:
Product consumption and production history is determined by:
• Interviews of the leading product or service users and producers ("dual track" primary research)
• Secondary research (a review of published information, including industry data, technical papers, financial reports)
This research provides a consensus of the past history of the product or service: value, price trends, application trends, leading producers and their market shares.
The forecast, working from this historical data, is based on interviews of:
• Users (mainly design engineers who decide which product to specify)
• Suppliers (manufacturers, distributors, transporters)
• Researchers (industrial, government, university)
• Government agencies
The short range (1-2 years) forecast is based mainly on a consensus of supplier and user
viewpoints. If adequate historical data are available, projections also may contribute to the short-range forecast. These methods, however, are not suitable for long-range forecasts, especially for advanced-technology products.
The long-range forecast is based upon the following sequence:
• The advancement of technology of the product, competing products and the end applications is forecasted based on interviews of researchers and other experts in the product field.
• The economic significance of the advanced technology products is analyzed from the following perspectives:
• Real value to user, determined by user interviews
• Displacement of competing products
• Creation of new markets
•The production of the end-use equipments or systems is forecasted.
•Production costs, and thus minimum pricing, of the product at various quantity levels are analyzed.
•The demand forecast is derived by bottom-up, application-by-application analysis.
The analysis of cost-effectiveness and understanding of the user perception of risk of the product provide insight into the rate of penetration of the product into the various end applications at its minimum profitable price. Input/output analysis applies the penetration forecasts to the end-application production forecasts to provide a cross-check of the product consumption forecast. This consumption forecast is then adjusted by forecasted imports and exports, inventory change, R&D use, and other non-production markets to derive the total production forecast. Finally, by user interviews, the production forecasts are segmented into captive (in-house) production versus available (merchant) market. The forecast data are computer-processed and the forecasts are available on CD Rom or via e-mail delivery.
•LAN/Premise Data Networks
•Advanced Photonic Products