Philadelphia, PA, May 27, 2014 – This book helps individuals, and their organizations, learn to maximize creative potential. Published by Business Expert Press and available at Amazon, it explodes the myth that creative people are born rather than developed through practice and hard work. All people are creative and have the ability to be innovative not just artists, musicians and writers. Since creativity encompasses so many things, it focuses on four creative behaviors and cognitions critical to self-development and career advancement: improvisation capacity, design thinking, cultivating an experimental and scientific mind, and aesthetic awareness. According to the author, these are the skills required of 21st century professionals, which can be developed through self-study, coaching and practice.

Eric W. Stein, Ph.D is a leader, a strategist for public and private enterprises, an entrepreneur, an author, and an educator. Dr. Stein has a Ph.D. in Managerial Science from the Wharton School of the University of Pennsylvania and a BA in Physics from Amherst College. He has published numerous books, articles and academic papers in journals for business, management, and policy. He is currently a member of the business faculty at Penn State and active as a local leader including having served as councilman. Stein, the son of famous jazz pianist, is also a jazz musician himself and certified ski instructor.

This book will appeal to anyone seeking to advance his or her career. It will also be of great value to human resource executives who want to guide the development of a workforce that has the skills to effectively compete in fast-paced competitive industries or to open up new and innovative blue ocean market spaces.The book concludes with a plan of action to systematically develop a person’s creative potential including tips for things to do right now, as well as a plan for long-term development.

According to the author, “This book is the first of two books focusing on creativity and innovation. Many ideas stem from my teaching and research, as well as living life as a jazz musician, designer and educator.The first targets ways for individuals to reach their creative potential. The second book focusses on designing creative high power teams and organizations.”

“Fostering Creativity…” is available at Amazon, Barnes and Noble, Business Expert Press and through other book distributors.

Dr. Stein is available for interviews and appearances. For booking presentations, media appearances, interviews, and/or book-signings contact pr@ericwstein.com or visit ericwstein.com.