S4 Holdings LLC, was formed by Steve Cruz, John Bianchini and Kevin Barry: a weather pro, an online payment entrepreneur and a data industry specialist.  They are committed to working with the global weather community to create technology that is both enjoyable and useful. The company believes that the combination of user provided information and cutting edge technology can help save lives and make any area that is affected by storms a safer place to live, work and enjoy the natural world.  Social Media meets Socially Responsible.