Feedback commenced operations in June 1985 as a consumer market research firm (Feedback Management Services Private Limited). In early 1992, Feedback Marketing Services Private Limited (FMS) started independent operations and Feedback Ventures and Collaboration (FVC) was spun off as a separate entity. With the opening up of the economy, FMS decided to focus on business to business research in addition to its consumer research portfolio. The work done by FMS went beyond conventional market research to tactical and strategic consulting. In June 2003, FMS decided to rename itself Feedback Business Consulting Services Private Limited (Feedback Consulting) to reflect its core nature of work.

Currently, our 130 resources (many of them science, engineering and MBA graduates) operate out of 4 offices in India (Bangalore, Mumbai, Delhi, Chennai). Feedback has its own overseas representatives in US and Europe. Feedback Consulting has grown from a market research firm (B2B, Consumer, Customer satisfaction) to a full services firm with a business advisory focus. Feedback Consulting also represents overseas firms for their business interests in India.

Feedback Consulting has a compelling value proposition to provide strategic advice and implementation assistance. Our approach is ground-up and our roots in market research provide a strong foundation for actionable ideas. This has resonated with our clients who are increasingly using us for these services. Our credibility stems from our diverse sector record (over 36 sectors), extensive experience (3500 engagements), tangible results (over US$7 billion investments in India) and exposure to leading firms (over 600).