We are more dynamic, driven & honest in our approach than many agencies.  Our business model is unique & this brings increased benefits to clients & staff alike.  Our clients see better, faster & bigger results.  We approach client service in a direct, fun & personal manner.  The Fire PR team is exceptionally well motivated & rewarded.  Our benefit package is one of the most generous in the industry.  We are exceptionally fussy about the calibre, attitude & ability of our people - because this has a direct impact on our clients' business & the media landscape in which we operate.

The business launched in Spring 2009 & has seen steady year-on-year growth, despite recent economic conditions.   It is still 100% privately owned & owner-managed - which means we remain nimble, energised & focused.

The work we deliver combines insight, analysis & creative thinking in order to build & maintain brand advocacy.  We are tenacious & tenable - we work hard to deliver measurable value. We devise & deliver powerful narratives to drive positive change.  We join & shape conversations.  We do this through the use of content, influence & endorsement.  

Our philosophy in a nutshell is tell it like it is - this transcends through everything we do.  We’re not brash, argumentative or rude, but we are direct & open.

Everything in PR is not fabulous. If clients come to us with something that we believe lacks potential to achieve traction in the media - we tell them.  We only work with clients we believe in & we do not promise things we cannot deliver.  It would be wrong (& dishonest) to push brands, or stories that fall short.  

We work hard to achieve positive results & we aim to impress every client.  Our clients view us as part of their teams rather than ‘bolt on suppliers’.  Our direct & consultative approach quickly builds trust.

We’re a proud bunch, who enjoy what we do & this shows in our results.