FlorA Plant Care is a small plant-care company based in Minneapolis, Minn. It pursues excellence in houseplant care via products analog and digital products.

The core product in FlorA is the Sprout Houseplant Tender, an automation device that turns anyone into an exceptional plant owner. It does this by comparing an individual's home environment against a massive houseplant database. This allows Sprout to automatically water houseplants at exactly the right time. It also makes it possible to deliver specific houseplant care guidance to users that is customized to their own home.