GAX stands for "Gateway to Asia eXpert". We specialize in helping overseas (B2C and B2B) companies enter and expand their business in Asia, particularly in Greater China.

Gax is a leading integrated direct marketing company in Asia since 1983 with presence in Hong Kong, Guangzhou, Shanghai, and Manila

1)     Marketing Strategies
Our marketing advice covers market and consumer research, brand and product positioning, pricing strategy, promotional strategy, channel strategy, etc.

2)     Channel Setup
1.     E-Commerce
2.     Direct
3.     Retail

3)     New Customer Acquisition Execution
1.     TV
2.     Print
3.     Outdoor
4.     Public Relations (e.g., Advertorial)

5.     Online Display Ads
6.     Micro Blogging (through KOL, Key Opinion Leaders)
7.     Search (SEM)

4)     Operation Support - we map out key customer touchpoints from Contact Centre to Fulfillment to Logistics where we manage diligently in accordance with international best practices.

5)     Customer Loyalty Management

Our consultant may also work with you to set up the most appropriate loyalty marketing mechanism in order to establish a more formal structure to cultivate, retain, up sell, cross-sell, and win back your existing customers.

We are proud that our sister company, Clix is widely recognized as one of the leading experts in this emerging field. Please read more at www.clix.com.hk