GUM clothing LLC, is a skateboard/hip hop lifestyle brand that was created in 2010. The lifestyle that GUM has is a distinct one that requires trying live the core values. These core values include being real, positive and humble. GUM clothing has worked with and been a part of hip hop shows that included national artists such as Machine Gun Kelly, Mac Miller, Big Krit and Kid Ink. They have also organized/hosted a skate competition with plans to do more. GUM clothing has built a name for itself in Kansas City, MO and has recently extended its reach to St. Louis.