Susan built her career in the publishing and trade show industries. She has a proven track record in sales, marketing, social media, virtual environment development and launch, online product research, building and maintaining customer relationships and business development.
Through the course of her career of more than 25 years, she has blogged on the corporate level, written web content, produced sales and marketing copy for print and online, worked with public relations executives, and developed strategy to lead the business forward in the digital world including the use of social media outlets.
She has given presentations on the use of social media on the corporate level, demonstrated its use at trade shows, and was a Speaker at the 2010 Folio Show in New York City for the session entitled “The Rise of Virtual Events.”
Her focus has turned to the animal world where she now specializes in writing about pet health and wellness topics, advances in veterinary medicine, and animal welfare issues, among other diverse topics.
As a freelance writer and social media consultant, Susan takes special interest in veterinary practices and nonprofit animal welfare organizations. Her services include website content, blogging, press releases, newsletters, articles, reviews, case studies, online publicity, trade show representation, fundraising, and social media strategy.
In her spare time, Susan volunteers for SAVE, A Friend to Homeless Animals in Princeton.