We are introducing brands that use innovative production methods, and ethical business practices and draw their inspirations from across continents, cultures, and generations. Those eyewear brands that combine world-class craftsmanship with advanced production methods, embracing an array of rich materials, various geometric shapes, moderne sensibility styles are shown to you & for you to make the best choice.

Generation eyewear will be focusing specifically on brands that have a strong identity combining a “Made In” strategy, such as “Made in France” or “Made in USA”, and rich design inspirations. For this reason, Generation has partnered with brands that are already well known in the market such as Vuarnet, Air Art Eyewear and brands from which we see a high potential such as Fitz Frames. We are proud to be a partner of Patrimoine de France since we value and always support brands using french know-how (savoir faire) and production.

Our mission is to accompany you in your next purchase.

Your most informed decision is our happiness