About

We are a UK-based cleaning brand founded by a mother and daughter with over 20 years of experience in the cleaning industry. Beginning with a modest investment of £200 at a kitchen table, we identified a gap in the market for effective cleaning products capable of addressing daily dirt and grime. Our operations have grown significantly, now shipping thousands of orders weekly. Our journey gained momentum through TikTok, where we achieved viral success, with videos showcasing our products reaching 4.8 million views. Committed to social responsibility, we allocate 5% of our profits to provide free cleaning services for individuals facing mental health and physical disabilities, earning recognition as the best business for giving back.

Built around trust and family we have a large community online who love our products which are all made in the UK. We have recently launched a new side of the Genie clean enterprise which is our agricultural range called Genie Agri. We have a range of products for cabs, vans and cars which also backs British farming and donates 5% of profits to a designated mental health charity.  From a Kitchen to now launching in Ireland and the USA along with other sides of the company.