About

Positioned to meet the ever changing challenges of executive engagement and "Selling to the C-Suite." The Gentry Initiative (TGI) is a consulting firm that provides powerful advice and simple, yet creative solutions through high impact, dynamic workshop experiences delivered to our clients.

Through our partnership with Learning Solutions International, a sales training company, we are able to effectively fulfill our mission, which is to help sales teams gain access, describe their value, and ultimately become perceived as trusted advisers to senior executives within their client organizations. While we have several workshops, our two most popular are:

SellXL™ – a practical, high-energy, one-day workshop that helps professional salespeople better establish, maintain and leverage relationships at the executive level.

Sales Opportunity Snapshot™ (SOS) – a practical, and intensive, one-day workshop that helps professional salespeople better analyze and manage their current sales opportunities quickly and more effectively in order to achieve sales results more timely.

Our workshops are based on recent extensive, rigorous research funded by Hewlett Packard and conducted by Target Marketing Systems (later acquired by Siebel Systems) in conjunction with MBA students from two universities (University of North Carolina’s Kenan-Flagler Business School and the Center for Business and Industrial Marketing at Georgia State University). The workshops we deliver were developed based on the findings of this research, i.e. what the CXO executives said it takes to sell to them, and the proven sales and sales management expertise of the workshops' creator, Dr. Stephen Bistritz, Ph.D, founder of Learning Solutions International

Our chief workshop instructor is Michael C. Gentry, MBA, founder and president of The Gentry Initiative (TGI).

Mike brings our clients nearly 20 years of combined B2B sales experience, having sold and worked for leading companies in the information technology, advertising, pharmaceutical and financial industries.  Mike has excellent platform skills, drawn from his own extensive sales and marketing presentation background.  And, he has always been recognized by colleagues as an effective dynamic speaker and instructor. Mike received his undergraduate degree in Marketing & MIS from Governor State University in Illinois, and he holds an Executive MBA from the University of Chicago's Booth School of Business.  

Our Selling at the Executive Level workshops are attended by top sales professionals and executives at some of the world's most successful and prestigious organizations.  These companies chose our workshops as a key element in their sales strategy; because we teach selling skills that drive top-line revenue, build better client loyalty, and deliver a measurable return on investment.  Some of our clients include Microsoft, IBM, Cisco Systems, Lenovo, Monster Worldwide, United Airlines and The Coca Cola Company, just to name a few.

Sales professionals admit that nearly half of all opportunities are lost as a direct result of not winning the approval of the right decision-maker. Our industry-leading workshops are designed to give top sales professionals a competitive edge in selling high-value products and services at the highest levels of client organizations. If your sales team pain is targeting the right executive or closing more deals with the right decision-maker at right level within their key accounts, than contact TGI now at 267-210-0080 or at www.TGINOW.com.