Ginjex, the real-time availability engine, enters into the beta testing arena today with its aim to shake up the classifieds and directories market by providing a revolutionary platform that displays real time, hyper local availability.

Currently, merchants can (and do) place ads via website and SMS. Users can then receive SMS notification of advertiser availability. Ginjex is available to anyone and serves an extremely broad range of services from builders to beauticians.

Co-founders Mark Riley and Jonathan Upton have a wealth of entrepreneurial start up experiences. These include Gumtree, Amazon, Ebay, Yougov and Calnea. Ginjex is the synthesis of all their learnings from these online businesses.