Giordano Middle East was established in March 1993 as a joint venture between Emirates Trading Agency (ETA), Dubai, and Giordano International Ltd, Hong Kong.

The ETA Group, with headquarters in Dubai is a multi-faceted, dynamic and vastly diversified organization in the Region.

The Group encompasses a network of 140 entities and associate offices in 25 countries employing over 70,000 people.

The Group has continually set new standards of excellence and has expanded and diversified its interests to include Real Estate, Facilities Management, Healthcare, Tourism, Hospitality, Automobiles, Consumer Electronics, Retail Food Outlets, Jewellery and Clothing chains, Energy Conservation, Environmental Engineering services, and Corporate Services.