Gocompare.com launched in November 2006. The first of the so-called ‘Comparison 2.0’ websites providing a far greater focus on product comparison as well as price, while cutting edge technology makes the customer experience slick, quick and easy. Unlike some other aggregator services Gocompare.com always provides a guaranteed quote, rather than just an estimate. Gocompare.com compares motor, home, motorbike and van insurance and also breakdown cover and comparisons are based on the range of cover (using a five star rating process) and not just cost.