About

GOOBZ’D™ is a character-driven toy and entertainment brand building an original collectible universe where every character has a distinct name, personality, rarity, and story. The brand is developing premium sensory squishy toys supported by limited-edition drops, collector packaging, matching collector cards, rarity tiers, and signature squeeze-reveal features.

Created by founder and CEO Aaron Devere, GOOBZ’D™ is designed to extend beyond toys into animated storytelling, children’s books, coloring products, apparel, footwear, licensed merchandise, and fan experiences. Its first character collection introduces 12 original personalities built for play, collecting, storytelling, and long-term fandom.

GOOBZ’D™ exists at the intersection of toys, entertainment, and intellectual property—transforming collectible characters into a scalable universe for children, families, collectors, and animation audiences.