Showcase

We believe the first step, and most important step, to market leadership lies in getting you to re-purpose the company's culture and thinking� from the direct creation of sales (and the struggle for survival), to the acquisition of loyal, long-term customers (and the realization of success). Instead of logical sales arguments and ways to overcome prospects' objections and resistance, market leaders have discovered that really successful marketing lies in the extraordinary power of interesting the disinterested�and converting more non-buyers into buyers. The logic here turns traditional marketing on its ear by putting the sales emphasis on visions, results and outcomes�dreams, if you will�instead of just things and their features. Download a whitepaper that expands on this idea. Allan Gorman, a leading expert and visionary on branding and market leadership, is the CEO and Director of Brandspa. Mr. Gorman was recently inducted into the New Jersey Advertising Hall of Fame. He is a popular keynote speaker for business and marketing groups and a frequent media contributor for print, radio and television�appearing nationally on The Advertising Show with Brad Forsythe, KDKA-TV�s Sunday Business Report with John Daly and Bloomberg TV's Small Business with Lane Bajardi. As an expert speaker and advisor, Mr. Gorman offers CEO's and business leaders the strategies they need to better understand the mechanisms that contribute to their own unique Brand DNA and proven tools and techniques they can begin using to make their own brands healthier, stronger, more attractive and more profitable. Allan Gorman is author of the acclaimed book, Briefs for Building Better Brands � Tips, Parables and Insights for Market Leaders (2004), and he publishes monthly online essays on creating and maintaining more successful brands, distributed worldwide to a list of more than 3,000 subscribers. (Available free at www.Brandspa.net)