As a spokesperson for one of the biggest vegetarian brands out there, I had a chance to see the business from both sides. I worked closely with public relations companies and also did a lot of my own PR work.
In fact, I was able to book lots of my own appearances. I came to realize that vegans and vegetarians don't have a lot of companies advocating for us, that are actually run by folks who practice eating what we preach.
That's when the lightbulb turned on.
With more than a dozen years experience as a TV anchor/reporter and producer, along with five simultaneous years as a TV chef & spokesperson, who is better qualified to represent and champion health-minded companies? I will not only be your public relations specialist, but an advocate for the movement itself.
I can do a better job selling your brand than someone else, because I understand it better. I incorporate the beliefs behind your products into my lifestyle. Add in all the media connections I've made working at numerous national news networks and local TV stations, and you've got yourself a winning combination.
These are some of the brands I personally showcased/booked on TV segments: Lightlife, Swanson Certified Vegetable Broth, Tabasco, Johnny Walker, Korean Food Foundation, Barefoot Wine, Naked Grape, Apothic, Well Pet, Rinaldi ToBe Healthy Pasta Sauce, Sweet & Sara Vegan Marshmallows, Organic Avenue, WineBars, Gardein.
I am currently working with Natural Epicurean Academy of Culinary Arts, 16 Handles, Korean Temple Food, Blossom Du Jour (vegan restaurant chain), ActiveCare Physical Therapy and others.