About

Greeneera: Where Artistry Meets Tradition, Crafted by Visionary Entrepreneur Neera

Greeneera stands as a distinguished brand, expertly curating handcrafted artifacts through a harmonious fusion of nature, culture, and original design. Founded by the visionary entrepreneur Neera, Greeneera pays homage to India's diverse heritage. It serves as a testament to the artistry of skilled craftsmen, embodying a commitment to self-sustainability and the preservation of cultural traditions.

Meet Neera Koli, a young creative graduate from NIFT, Delhi, who boldly rejected the security of a 9-to-5 job to follow her eco-friendly handicraft dreams. Neera's journey began when she discovered the art of crafting lamps, baskets, and more from bamboo during her travels in West Bengal. Her brainchild, Greeneera, now thrives as she collaborates with artisans in Delhi. Neera's current focus is on creating bamboo products sourced from Tripura and Bengal, primarily sold through craft exhibitions.

However, like many entrepreneurs, Neera has faced challenges on her path. Her biggest hurdle has been finding and retaining artisans, who often struggle to adapt to life in Delhi. Neera takes on the responsibility of providing them with essentials, from groceries to lodging. At Green Neera, she manages every aspect, from sourcing raw materials to connecting with buyers.

What fuels Neera's journey is her unwavering passion for her craft. Despite the demanding workload and modest financial returns, the appreciation she receives from others keeps her motivated and fulfilled.

Neera's aspirations for the future include standalone flagship store to expand her reach in and out of India and connect with a broader audience. Her journey is a testament to the power of determination and creativity. To learn more, please refer to the provided resources.