About

Grind Flipp Industries (GFI) is a global action sports brand dedicated to inspiring hardworking individuals to Grind hard to Flipp their goals or dreams into a reality through classic urban outfitting. Grind Flipp is more than a lifestyle brand, it's a mentality which all who aspire to be great can relate to.

Grind Flipp was conceptualized in 2011 by lead creative director and founder R.D.L. who had just endured a tragic loss... of his youngest son Niko. At the time of going through the worst thing imaginable to a parent, R.D.L was working in the film and television industry. He would often remind his older son Noah, who was just 10 at the time to remain hungry and focused no matter the circumstances.

R.D.L decided that summer of 2011 he would honor his son's memory by pursuing his passions which were graphic design, t-shirt design, and branding. He wanted to inspire and make a difference with the lives of others through clothing. He desired to create a youthful brand which encompassed his passion for skateboarding and BMX, appreciation of his childhood era of the 80's, street art, and Los Angeles pop & urban culture.

While deciding on a name for his new brand he thought about the new phrase he coined and how it related to his passions. A few days later Grind Flipp was officially established as the brand name and trademarked. Grind Flipp Industries core value and principles are not only to produce quality outfitting, but to inspire or motivate others to positively keep moving forward in their life. We hope to bring out the winning attitude with every garment or piece our customers wear.

All Grind Flipp products are currently designed, made, and printed in Los Angeles, Ca. We take pride in providing the purchasing public with high quality products. Our outfits are not limited to being fashionable, but also maintain a high level of durability and comfort for our action sport athletes. Our garments are great for skating, bike riding, surfing, grinding, the everyday hustle, or any endeavors.

Portion of purchases will be donated to the Dylan Keith & Laurie Foundation a 501(c)(3) dedicated to educating and informing the community on importance of window safety and accident prevention!