The Guitar Edge multimedia network features four integrated platforms; the Guitar Edge Web site (www.guitaredge.com); the free Guitar Edge digital magazine (http://digital.guitaredge.com); the Guitar Edge print magazine; and Guitar Xtra, a free weekly E-newsletter.
Guitar Edge was first published by Hal Leonard in July/August 2006 as a bimonthly print magazine. Through a joint venture between Hal Leonard and Premier Guitar, Guitar Edge has adopted the four-platform multimedia model, pioneered by Premier Guitar. This forward-thinking strategy – featuring a print magazine supported by a free digital magazine, Web site and weekly E-newsletter — has gained Premier Guitar a devoted and deeply engaged international audience. Together, Guitar Edge and Premier Guitar expect to reach the largest audience of guitarists of all ages and abilities, serving both companies’ millions of readers and customers.
Guitar Edge will benefit from collaboration between the editorial staffs at both companies. Naturally suited for multimedia distribution, Guitar Edge’s exclusive content will reach a greatly increased audience via Premier Guitar’s digital distribution resources, and Hal Leonard’s unparalleled distribution network of music retailers and consumers.