GuruGo, by NeuroCrafters LLC, was invented by Howard Sweeney, a board-certified hypnotherapist with extensive clinical experience as well as executive level project management experience spanning the fields of technology, healthcare, and hospitality. The humble, four-person team includes Bob Kight, software engineer, Mark Woodward, designer, and Meg Sweeney, the GuruGo brand ambassador. NeuroCrafters is based in Colorado.