The ideal that we embrace is conceived of the recognition that wealth, prosperity, abundance, or whatever one might call it, is a natural and infinitely lawful state of affairs.  We understand also that any experience or perception to the contrary is sheer illusion.  Our ideal then is to reveal to those who may be trapped in illusion the truth that will set them free.  By affiliating ourselves with companies with  proven track record for delivering programs that turn discouraged skeptics into believers, we are in keeping with the ideal.