HitMeUp is a Shoreditch-based start-up working to reinvigorate the world of promotions
and the culture of independent business through technology.

The HitMeUp location-based iPhone app is soon launching, and works like this:

1.) Independent businesses can upload promotions, specifying what time they
are live. For independent businesses, the HitMeUp app is a tremendous tool to attract and engage customers in the immediate locality.

2.) Using the location-based app, the guy/gal on the street can see a map showing the promotions near him/her and what time they are live. They have a self-renewing guide to the city in their pocket.