HiveFire delivers a publishing platform that enables organizations to increase online marketing effectiveness, increase sales conversions and establish online thought leadership. HiveFire’s technology utilizes machine learning, natural language processing and information retrieval techniques to aggregate, process and disseminate relevant online content, on demand, quickly and continuously. By leveraging online news, blogs, and other dynamic content, customers easily create engaging industry and market-specific resource portals. Founded in 2007, the company is headquartered in Cambridge, Massachusetts with offices in Bangalore, India.