In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After nearly 100 years of business, the Hoffman Auto Group is regarded as one of the most successful family owned businesses in the state. With locations in four Connecticut towns, East Hartford, West Simsbury, New London and Watertown, the company is comprised of ten brands: Lexus, Audi, BMW, Porsche, Lincoln, Toyota, Honda, Nissan, and Ford. The company boasts numerous accolades. Hoffman has been a multiple Hartford Magazine’s “Best of Hartford” and Advocate's "Best Of" winner, long-standing Elite of Lexus recipient, Porsche Premier dealer, Toyota President's Award dealer, Honda President's Award dealer and prestigious Audi Elite Magna Society honoree, to name a few.

Employing over 550 associates across its locations, Hoffman has two of the largest body shops in the state; and the only aluminum certified body shop in Connecticut. In addition to its sales, service, parts and body-shop departments, the company also consists of an information technology department; a business development center, marketing, public relations and social media division, accounting and human resources.