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HomeNet’s Inventory Online (IOL) Internet Marketing Suite is a vehicle inventory management and online marketing system, designed to help automotive dealers sell more cars on the Internet. IOL’s suite of web-based software applications streamlines the process of converting raw vehicle data from the DMS (dealer management system) into consumer-friendly, engaging and emotional online advertisements.
Complete with DMS polling, Premium VIN Enhancement, an intuitive online interface, automated distribution to 3rd-party services, and much more, HomeNet's IOL is the most comprehensive solution serving the automotive industry.