The Hoosier Artisan Boutique is an annual event featuring arts and crafts for sale by local Indiana artisans. Held on Small Business Saturday, the purpose of the event it to showcase the diversity of arts and crafts available in Indiana while collecting toys for Toys for Tots of Central Indiana.
Started in 2009 by artisans Megan Martin and Amber Bryce, the event is now solely run by Martin and her family. Having gotten their online business starts on Etsy.com, the Hoosier Artisan Boutique was originally an opportunity for local Etsy shop owners to participate in an event designed specifically around shopping local for the holidays. The event has taken place on the Saturday after Thanksgiving since 2010, when American Express initiated Small Business Saturday.