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**Hudson Motor Company Reborn: Reviving American Performance and Heritage**
**Palm Bay, Florida – March 13, 2026** – Hudson Motor Company proudly announces its official formation as a new independent automaker dedicated to reviving the bold spirit of American engineering, raw performance, and timeless design that defined the original Hudson brand.
Founded in 1909, the historic Hudson Motor Car Company earned legendary status with innovative vehicles like the step-down Hudsons and the unbeatable Hudson Hornet, which dominated NASCAR in the early 1950s. After merging into American Motors in 1954, the name entered the history books—but its legacy of superior handling, powerful engines, and uncompromised driver excitement lives on.
Today, Hudson Motor Company emerges anew with a mission to blend classic American automotive heritage with modern high-performance engineering. The company is committed to producing vehicles that prioritize thrilling dynamics, precise control, and the pure joy of driving.
**Mission Statement**
Hudson Motor Company is dedicated to crafting exceptional automobiles that honor the pioneering spirit of our namesake while delivering uncompromising performance for today's enthusiasts. We aim to build vehicles that excite drivers, offer everyday usability, and lead with powerful, reliable engineering—reviving the "Fabulous Hudson Hornet" ethos for a new generation.
Key pillars of our mission include:
- **Performance Leadership**: Engineering vehicles with dominant powertrains, razor-sharp handling, and race-inspired dynamics rooted in Hudson's storied racing heritage.
- **American Craftsmanship**: Designing and building in the U.S., supporting American jobs and communities while drawing on Detroit's legendary automotive legacy.
- **Driver-Centric Experience**: Creating intuitive, premium interiors and technologies that put the thrill of driving front and center—no compromises.
"Hudson Motor Company is more than a revival—it's a return to what made American cars legendary," said David Barnard, Founder and CEO. "We're honoring over a century of bold innovation by building vehicles with real power, exceptional handling, and the soul that enthusiasts crave. The road ahead belongs to drivers who demand the best."
Douglas Brown, Vice President and Founder, added: "This is about passion and legacy. From Palm Bay, Florida, we're bringing back the Hudson name with the same grit and performance that made it an icon—pure, unfiltered American muscle for a new era."
The company has outlined an ambitious rollout: limited production models will debut in 2028 and 2029, allowing for exclusive, handcrafted builds that pay homage to Hudson's heritage while testing modern refinements. A full model lineup, including core performance sedans, coupes, and potential halo vehicles inspired by classics like the Hornet, is slated for 2030. Initial concepts and detailed roadmap announcements are expected in the coming months.
Hudson Motor Company is headquartered in Palm Bay, Florida, with plans for design and engineering collaboration across key U.S. automotive hubs.
For more information, media inquiries, or partnership opportunities, contact:
David Barnard, Founder and CEO
or
Douglas Brown, Vice President and Founder
Hudson Motor Company
Email: dbrown@thehudsonmotorcompany.net
Phone: 888-HUDSON-0
**About Hudson Motor Company**
Hudson Motor Company is a newly formed American automaker inspired by the original Hudson Motor Car Company (1909–1954). Committed to raw performance, timeless design, and driver-focused engineering, Hudson aims to deliver vehicles that capture the excitement of classic American motoring for today's world.