Speciality antique and collectible show promotion since 2002.

Signature event is the Floridiana Festival & Highwaymen Artist Show in St. Petersburg, Florida. Floridiana Festival has been held at the Bellevie Biltmore Hotel in Clearwater, Sunken Gardens and the Coliseum in St. Petersburg, the Gulfport Casino Ballroom in Gulfport, Florida, and the Garden Club of St. Petersburg.  The 2013 location is the Palladium Theater in downtown St. Pete. The Floridiana Festival is held annually, typically in January or February.

Hula Hula also produces Antiques in the Park, held in March and November annually in Gulfport, Florida, an outdoor antiques and collectibles faire.