Images International Public Relations (IIpR) is a full, integrated-services public relations agency. Our approach has been tailored to fit the needs of a diverse clientele by demonstrating IIpR’s motto: serving our clients’ needs from A to Z. We provide services to clients in the fields of business, politics, sports, entertainment, government, social services and religious affairs. IIpR believes in an aggressive approach to the communications process. Strategic advance-preparation, coupled with an in-depth command of our client’s needs, allows us to develop professional communications campaigns that provide awareness, heightened exposure target connectivity and increased bottom-line figures. Often clients approach IIpR having a desired end-game public relations, publicity affect. Our remedy is to interpret clients’ desires, cultivate their message and usher them through the intimidating world of journalism – as with the business to business, religious, entertainment, political, government and social/civic arenas -- in order to deliver them to their targeted goal.
This is done by establishing innovative ideas through project development and implementing plans that meet the newsworthiness edict of broadcast producers, as well as newspaper and magazine editors. Each client is different and each approach leads IIpR as publicists/counselors to tailor our efforts to meet our clients’ needs. IIpR thoroughly understands media trends because we’ve helped create them. As seasoned public relations practitioners, IIpR knows that 75% of the news covered in one day was generated by public relations efforts.
With a solid integrated public relations/project development system, IIpR does not view public relations as a crapshoot. Instead, we view the role of publicist as filling the day’s news. Our role is to properly package and manage our clients’ images and safeguard their dignity by getting their story told via local, national and trade news organizations, book deals and specialty broadcast groups.
IIpR’s Integrated Public Relations/ Publicity/ Project Development System
Planning for the program phase takes place cohesively within the total publicity schematic. IIpR coordinates all phases of the action and communication plan by researching and assessing our clients’ present performance, and then we choreograph a plan to transition clients’ needs into industry trends while continuing to bring to fruition the clients’ stated objective.
All projects are developed from publicity strategies. IIpR works with our clients to clearly define their public relations objectives and position their goals to connect with their individualized target markets. All IIpR public relations campaigns follow the RACE process:
Research – study our clients’ situation
Action – create a plan of action
Communicate – effectively tell their story
Evaluate – measure the clients’ public relations/publicity campaign success