About

I AM THAT creates mindful apparel that transforms clothing from fashion statements into spiritual practice tools. Our minimalist designs feature clean typography and meaningful mantras that serve as gentle reminders of your natural state of peace, presence, and wholeness.

Founded in 2025, our brand bridges the gap between mindfulness practice and everyday life. Each piece is crafted with eco-friendly inks on ultra-soft cotton, designed to feel like part of the fabric itself. From subtle front icons to bold back mantras, our clothing offers the perfect balance of understatement and power.

Our philosophy centers on a fundamental shift: moving from seeking to being. Rather than treating peace and presence as states to achieve, our apparel reminds you that these qualities are inherent to your nature. You are not separate from this moment - you are that moment expressing itself.

Perfect for yoga studios, meditation centers, conscious consumers, and anyone seeking to integrate mindfulness into their daily wardrobe. Versatile pieces that pair beautifully with jeans, leggings, or blazers - as adaptable as their meaning.