The idea for Imagry began when the company’s CEO, Adham Ghazali, was taking a product design course at Tel Aviv University. The course focused on how to make the right choices for creating successful products by using data and analytics. Although Ghazali was intrigued by the course, he wanted to advance from just learning theory into actually putting his knowledge into action. He knew he was interested in machine learning and computer vision, and his passions are what led him to become an entrepreneur.

Ghazali co-founded Imagry with Majed Jubeh, a talented machine learning engineer with a vision of developing the first-of-its-kind mobile classification and detection platform. Imagry succeeded in creating this platform and released the product in 2017. The product received amazing feedback from customers in various verticals, from automotive, homeland security, agriculture, consumer electronics and more.

However, Ghazali felt the mobile classification and detection platform was not his desired strategy for the company. In 2018, after a great deal of research, he determined that existing developments in the autonomous vehicle market, which heavily rely on time-consuming and expensive HD mapping, were not sufficient for scaling. Ghazali believed a different approach was necessary, and he took it upon himself to solve the challenge of developing a mapless, vision-based autonomous driving platform that would eliminate the costly process of mapping altogether. Imagry’s technology would instead use computer vision to predict the infrastructure of the road.

That was the beginning of a new era for Imagry. On top of continuously developing its first product for the autonomous driving perception layer, Imagry developed different layers of the mapless autonomous driving platform. Among them was a patented simulator designed especially for neural networks that built maps on the fly from the vision input and a physics-based driving planning layer.

At the beginning of 2019, Imagry proudly debuted the first version of its mapless autonomous driving software which was tested successfully in Tempe, Arizona on complex, dense public roads around the Arizona State University campus. Imagry is continuing its ambitious journey toward developing a robust mapless vision-based autonomous driving software that will be able to scale rapidly without the need to rely on heavy HD mapping.