About

In 1997, Francesco Castano became frustrated with the misinformation and false advertising comprising much of the weight loss and muscle building fitness industry, and founded IncrediBody, with his goal being to teach men and women around the world exactly how to lose weight or build muscle naturally, without supplements or drugs. Francesco designed the Fat Vanish weight loss diet plan and the MuscleNOW bodybuilding program to accomplish this very goal, and has accumulated hundreds of weight loss and muscle building testimonials from those who have transformed their body naturally using his natural diet and exercise methods.

After the overwhelming success of the MuscleNOW and Fat Vanish programs, Francesco decided that his clients were in need of healthy, portable protein sources, as well as other quality fitness products, so he opened the IncrediBody online store, offering healthy egg based protein powders, exercise equipment, and fitness accessories at guaranteed low prices. Because Francesco realizes the dangers inherent in supplements that claim to build muscle or burn fat faster than is possible through a properly designed diet and exercise program, he made a commitment not to offer such products to his customers, and focuses solely upon healthy, effective, natural methods of body transformation.