The Irwin Automotive Group was founded in Laconia, NH in 1951. We began as a Lincoln Merucry dealership, and have grown to include Ford, Toyota, and Hyundai. We are currently a 3rd generation family-owned company with over 140 employees. We pride ourselves on going above and beyond to deliver a truly exceptional experience for our customers. Don't take my word for it: check out our ratings on Cars.com, DealerRater.com, and our reviews on Google! We have earned a good reputation through decades of treating people right and doing business the right way. We strive to be transparent in all of our pricing for both new and used vehicles. We price our new vehicles below MSRP and we use Live Market Pricing on our used vehicles to save you both time and money. Our Worry Free Guarantee includes: 1. Money Back Guarantee; 2. Vehicle Exchange Promise; 3. Live Market Pricing; 4. Free Real Deal Report; 5. Free Carfax; 6. All vehicles are priced thousands below book value; 7. Service Department performs a 125 rigorous inspection. Ask your sales consultant for details. You can feel confident in our low advertised prices before you buy. We empower our customers with the Real Deal, an independent, live, and objective price check system. Not only will you see the prices for our vehicles, you can compare the prices, trim levels, and mileage of similar vehicles in real time. Just email or call us and we can send you a personalized link to view your own Real Deal report. It's that simple and best of all it's FREE. Our Live Market Pricing is another way we demonstrate our used vehicle pricing transparency. We do careful market research of similar vehicles within 250 miles of Laconia NH and simply price ours to be the best value saving you both time and money. FREE 1 Year 15,000 mile Maintenance Program with Used Vehicle purchases PLUS Roadside Assistance!  Each vehicle purchase comes with an enrollment in our Owner's Advantage Rewards Program including Service and Parts credits... and every 5th oil change is free!