The label Jaime Elyse by elyseREUBEN is the combination of both Jaime Elyse and Jonathan Reuben’s names. Jaime Elyse continued expanding and slowly built a modest client base for her unique custom wedding gowns. Over the years, Jaime has participated in non-profit runway shows that promote modesty and sophistication. elyseREUBEN Custom Wedding Gowns moved to Temecula Southern California in 2003 to set up its new headquarters closer to Los Angeles. Relocating was a strategic move to open more opportunities for Jaime Elyse.