Over the last 20 years James Dudley Management has gained a well-respected name in the European healthcare industry for knowledge based, strategic marketing consultancy and has acquired expertise in a number of key areas including:
•     Market reports and off-the-shelf strategic consultancy studies –
o     OTC Distribution in Europe
o     Mail Order and Internet Pharmacy in Europe
•     Strategic consultancy, market analysis and market attractiveness studies for consumer healthcare and OTC medicines markets in Europe
•     Frameworks for ℞ to OTC switching strategies, umbrella branding and range stretching for consumer healthcare and OTC self-medication in Europe
•     Planning strategies for change - especially in the rapidly evolving retail pharmacy and non-pharmacy channel environments
•     Tailoring in-company workshops and facilitating marketing project teams