Next year 40% of car buyers in Canada will be millennials among the largest group of buyers compared to boomers and Gen X. Machete Marketing, implements strategies, creates relevant content to post and share online on behalf of dealerships to generate leads. According to research most car buyers are not sticking to the same brand and shopping 2 or brands which makes social media and online advertising even more important. Women, in particular, are making 80% of the car buying decisions in their family's and as a marketing company, we are committed to creating content that will appeal to the different sexes and age groups making our marketing even more effective.