About |
Jessicurl is a heritage, founder-led curl care brand built from authentic need and powered by a highly engaged community. Founded in 2002 by Jessica McGuinty, who created her first product (Rockin’ Ringlets) on her kitchen stove, the brand has grown into a trusted authority in curl care with strong consumer loyalty, education-first positioning, and proven product performance. For over 20 years, Jessicurl has remained exclusively focused on curls, coils, and waves—never a line extension—delivering high-performance, ingredient-conscious formulas designed specifically for textured hair. Our high-performance formulas are vegan, cruelty-free, and gluten-free, with fragrance-free options and no SLS/SLES, parabens, silicones, harsh sulfates, or drying alcohols—with fragrance-free options, meeting the demand for clean, inclusive curl care for all. Jessicurl offers retailers a proven, high-growth haircare brand created exclusively for waves, curls, and coils. Retail sales increased 96% in 2024 and 59% in 2025, demonstrating strong consumer demand.