Jon Lund is advising, speaking and analyzing the impact of new media and new technology on business and society. Jon Lund views openness and transparency as factors contributing to the growth of business, the welfare of societies and the well-being of individuals. Open up, give away data, figures, facts and opinions, invite customers, business-partners and society in general to engage with you, in the long term will leave you better off.

The Jon Lund consultancy is founded and headed by Jon Lund. From 2004 to 2009 Jon was general manager of IAB Denmark (Foreningen af Danske Interaktive Medier, FDIM) and headed as such the official measurement of activity and ad spend on the internet.

Jon Lund is member of the board of IAB Europe and has held honorary positions as member of the Danish Ministry of Cultures advertising forum, member of the board of directors of the Forum of the Danish Media, member of ICC Denmark’s marketing committee. He holds a masters degree in Political Science from University of Aarhus and has worked with internet since starting his own agency in 1995.