Joovani was started by Joy and Chad Bates, a husband and wife team who realized the importance of pure, healthy skincare and other products at affordable prices. Though there were many, many options for skincare products few companies were fully transparent about the ingredients in their products- and worse, most are full of toxic chemicals, preservatives and fillers. Joy and Chad decided to formulate their own all-natural and organic skincare products with no artificial preservatives, chemicals or fillers. They believe every person deserves to feel confident and pampered—no matter what. After several years of research and development they are pleased to begin the Joovani product line with high quality skincare products. Other products are currently being researched and developed.