About |
I'm passionate about helping clients connect with the people who need to care about their mission, service, product, expertise or talent. I do this by uncovering the inspiration, expertise, and solutions they have that people need and sharing those finds to secure news coverage that builds awareness, interest, understanding and credibility. This positions them to reach their business goals--whether that looks like donor support, sales or bookings. Unlike "paid" media, or advertisements, "earned" media boosts credibility. Even Google credits organizations with authority when news stories include a do-follow link to their website. That authority translates into a higher ranking in search results, positioning them to better connect with potential customers or supporters at their precise time of interest.
My clients are the best, and they include nonprofits, small businesses, professionals, an artist, an SEO firm, a boutique digital marketing agency, an award-winning PR agency--and even a circus performer! Through my PR agency work, I've helped the world's largest retailer and some of the best-known brands tell their stories.
I also love working with journalists and making their jobs easier by alerting them of relevant news, compelling angles and stories that inform, surprise, and delight. I connect them with engaging, articulate experts who are prepared to talk about their subjects and understand how to deliver quotes and soundbites that are concise, colorful, and factual.
By employing strategy and skill, I get to help great people and organizations, and make the world a little more connected, informed, and inspired, one story at a time.